Fame and Fortune

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Fame and FortuneFame and Fortune

How Successful Companies Build Winning Reputations

by Charles J. Fombrun; Cees B. M. Van Riel

Organizations manufacture notorieties in the commercial center. Some do it well, others don’t. Indeed, even very much oversaw, gainful, quality organizations don’t. The how and why of fruitful notoriety building is what really matters to this book. What particular moves must organizations make to manufacture a positive notoriety in the commercial center? In what capacity can an organization measure the accomplishment of its endeavors to fabricate a positive notoriety in the commercial center also.

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