Global Marketing

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Global MarketingGlobal Marketing

Practical Insights and International Analysis

by Carlyle Farrell

This new course book acquaints understudies with the fundamental ideas, speculations and viewpoints of Global Marketing and these are upheld by certifiable contextual investigations from North America, Europe and the developing markets of China, India and Latin America. These developing markets are given adjusted scope close by created markets and the content likewise incorporates a committed section on developing markets multinationals.

Pragmatic in its introduction, the content furnishes understudies with the instruments expected to settle on vital advertising choices and discover arrangements in a worldwide business condition.

Key elements include:

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A full-shading content plan with photographs to encourage breath life into the substance and upgrade understudies’ learning

‘Focus on Research’ and ‘Grow Your Knowledge’, acquainting understudies with a portion of the fundamental academic research embraced in the field

‘Certifiable Challenges’ putting forth extra captivating practice-drove cases to Case Studies in parts and giving a situation to understudies to examine and reflect upon by means of inquiries

A friend site ( offering a scope of teacher and understudy bolster materials including PowerPoint slides, a testbank for educators and tests for understudies

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