Kellogg on Branding

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Kellogg on BrandingKellogg on Branding

The Marketing Faculty of The Kellogg School of Management

by Alice M. Tybout(ed.) ; Tim Calkins(ed.) ; Philip Kotler(other)

The Foreword by eminent advertising master Philip Kotler sets the phase for an exhaustive survey of the most recent procedures for building, utilizing, and reviving brands. Bound to end up noticeably an advertising great, Kellogg on Branding incorporates parts composed by regarded Kellogg promoting teachers and administrators of fruitful organizations. It incorporates:

The most recent thinking on key marking ideas, including brand situating and plan

Techniques for propelling new brands, utilizing existing brands, and dealing with a brand portfolio

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Procedures for building a brand-focused association

Bits of knowledge from senior chiefs who have battled marking fights and won

This is the principal book on marking from the personnel of the Kellogg School, the regarded asset for element advertising data for now’s steadily changing and testing condition. Kellogg is the brand that administrators and showcasing directors trust for complete data on demonstrated methodologies for understanding promoting quandaries and seizing advertising openings.

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