Marketing Metrics by Paul Farris

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Marketing Metrics by Paul FarrisMarketing Metrics

The Manager’s Guide to Measuring Marketing Performance

by Paul Farris; Neil Bendle; Phillip Pfeifer; David Reibstein

Presently overhauled with new strategies and much more down to earth bits of knowledge, this is the conclusive manual for now’s most significant showcasing measurements. Four driving showcasing scientists help you pick the correct measurements for each test, and utilize models and dashboards to make an interpretation of numbers into genuine administration knowledge. Promoting Metrics: The Manager’s Guide to Measuring Marketing Performance, Third Edition now contains:

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  • Essential new scope of impalpable resources
  • A thorough and down to earth dialog of measuring the estimation of data
  • More detail on measuring brand value
  • An entire separate part on web, SEM, portable, and “computerized” measurements
  • Down to earth linkages to Excel, demonstrating to utilize works and Excel Solver to dissect promoting measurements
  • An up and coming overview of free measurements accessible from Google and somewhere else

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