Polling Matters

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Polling MattersPolling Matters

Why Leaders Must Listen to the Wisdom of the People

by Frank Newport

Surveying applies logical standards to comprehension and envisioning the bits of knowledge, feelings, and states of mind of society. The Gallup Organization uncovers: what surveys truly are and how they are directed; why the data surveys give is so fundamentally critical to present day society today; how this important data can be utilized all the more adequately, and the sky is the limit from there.

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