Scoring Points

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Scoring PointsScoring Points

How Tesco Continues to Win Customer Loyalty

by Clive Humby; Terry Hunt; Tim Phillips

Scoring Points is the convincing and sensational inside story, told from a venture perspective, of how the Tesco Clubcard was imagined, propelled and created. It clarifies in detail how Tesco gathered, examined and utilized client information to wind up distinctly a retail goliath, making client reliability showcasing work when practically every other program fizzled. By matching its dependability conspire with refined data innovation, Tesco set another standard for knowing your customer.Scoring Points is one of the fundamental showcasing books of the most recent decade. An intriguing story of what can be accomplished through vision, a solid group ethic and an all inclusive duty to consumer loyalty, it is a rousing read for anybody in business, from junior advertisers or salespersons working in a FMCG domain, to any specialist hoping to better investigate their client base.

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