Small Data

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Small DataSmall Data

The Tiny Clues That Uncover Huge Trends

by Martin Lindstrom

Martin Lindstrom, an advanced Sherlock Holmes, saddles the force of “little information” in his mission to find the following huge thing

Procured by the world’s driving brands to discover what makes their clients tick, Martin Lindstrom burns through 300 evenings a year in outsiders’ homes, precisely watching everything about request to reveal their concealed cravings, and, at last, the hints to a multi-million dollar item.

Lindstrom comes to an obvious conclusion in this globetrotting account that will enchant ambitious advertisers, and also anybody with an anomaly about the unlimited varieties of human conduct. You’ll learn…

• How a clamor lessening headset at 35,000 feet prompted to the production of Pepsi’s new trademarked mark sound.

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• How a ragged down shoe found in the home of a 11-year-old German kid prompted to LEGO’s inconceivable turnaround.

• How a magnet found on an ice chest in Siberia brought about a U.S. grocery store unrest.

• How a toy stuffed bear in a young lady’s room altered a form retailer’s 1,000 stores in 20 unique nations.

• How a customary arm ornament helped Jenny Craig increment client dependability by 159% in under a year.

• How the ergonomic design of an auto dashboard prompted to the upgrade of the Roomba vacuum.

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