Your Gut is Still Not Smarter Than Your Head

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Your Gut is Still Not Smarter Than Your HeadYour Gut is Still Not Smarter Than Your Head

How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits

by Kevin Clancy; Peter Krieg

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Your Gut Is Still Not Smarter Than Your Head

“Excessively numerous organizations regard showcasing as a correspondence exercise to help deals move a couple of more instances of item out of the entryway. Your Gut Is Still Not Smarter Than Your Head shows that promoting, appropriately comprehended, is your organization’s motor for spotting openings and supporting them to create long haul gainful development.”

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– Philip Kotler, creator and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management

“Clancy and Krieg expose the common misconception that promoting is all intuition and hocus pocus. Here’s a viable way to deal with promoting procedure and strategies that can drive benefit and development. There are no “flicker” easy routes here-this is the genuine work of transformational promoting, laid out in a pragmatic, succinct guide that each genuine advertiser ought to peruse!”

– Susanne Lyons, Chief Marketing Officer, Visa USA

“Clancy and Krieg have composed a thorough and very convincing how-to book for the promoting group that says: wake up and take a gander at the certainties! It’s an absolute necessity read for each expert advertiser who tries to leap forward execution.”

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